How to design a brochure or High-Quality Business Proposal
The brochure is an advertising bi-fold template. The proposal is promotional template documents, primarily used to introduce a company, products or services and inform prospective customers of the public of the benefits.
01. Know your purpose before you start
When you're thinking about how to design a brochure, start by asking your clients why they think that they need a brochure design. Sometimes they just want one because their last brochure didn't work. Take the previous brochure from them and know what they want to add new ones, then you start to the brochure.
02. Limit your fonts
You don't need many fonts when you're thinking of how to design a brochure – just a heading, subheading and body copy font. Ask your clients to see if any of them comes in the font if you use those fonts.
03. Know clients brand personality
Do you know who you are? Knowing clients brand personality is a must. If you don’t know client brand inside and out, all of client branding materials including your brochures will feel disjointed and unclear.
04. Create your brand with images
Your chosen theme comes with a background image, but you can also add your own. Post’s new layout tool allows you to add multiple images to one design, with multiple vertical column layouts suitable for brochures.
05. Use simple statements
You want to know how to make a brochure that stands out, right? Sometimes the simple ideas are the best but If a client has decided they want lots of images to get a particular point across, it's probably better to scrap them. The solution might be to use a typographic cover instead.
06. Remember your brand identity
As you’re starting the design process, keep your brand identity front of mind. These elements describe the visual look and feel of your brand, and no matter what kind of brochure you’re designing, it needs to be consistent with your overall branding.
Choose design elements colors and images that match your brand personality and the tone and content of your brochure. If you’ve already set your brand color and fonts, make sure you carry them over into your brochure design.
08. Make a good first impression
First impression is the best impression for brochure designs. Brochure designs need to fit in with what the client does as a business brochure. Charities don't want luxury brochures that'll make people think they've spent a lot of money on them, whereas a new product might need a brochure that looks amazing on an exhibition stand. so try your best design provided all time.