Did you know that
websites talk to each other?
They’re regular
Chatty Cathys. And they throw
out recommendations like two old friends discussing the best place for lunch.
The only difference? Website
communication comes in the form of SEO
backlinks. The best
conversations and recommendations come with high PageRank.
PageRank is an
important metric, created and used by Google, that determines where a webpage
should rank in the SERPs. It was
once the number one factor used in a search engine’s algorithm, and it still
carries a ton of weight in today’s SEO. PageRank is scored on a scale of 1 to 10. Similar to high Domain Authority
and other similar metrics of site quality, a site with a higher PageRank (8, 9)
is much more SEO-rich than one with a measly lower PageRank (2, 3).
Sites that manage
to hit the top-end of the PageRank feel like they’re welcomed into an exclusive
Google club. This exclusive club
comes with a ton of perks, too. Sites
that have a high PageRank have a better chance of ranking well in the Google
SERPs. Why? Because in the eyes of a search engine, a higher PageRank equals
more importance.
If you were
Google, you’d want to be showing more important (and relevant) search results
to your audience, right? Let’s
face it—we’d be much happier searchers if we landed in SERPs that were
dominated by well-known and trustworthy brands, as opposed to spammy websites
or scams, where we risk a virus infecting our computers from a two-second
visit.
This isn’t here
to just sit and look pretty on the page. (If that was a checkbox, though, it
definitely would be ticked.) This
tells users what to expect when they land on the page. A crucial element to
improve user experience on your site, on-site content decreases bounce rates,
improves engagement and makes users happy.
It ticks the
checkbox of meeting the golden rule of SEO: If your audience is happy, Google
is happy too. However, on-site
content takes SEO to another level. While it’s beneficial for users, it’s
magnetic for search engine spiders that crawl your page to determine the value
of the content.
Think of it like
the food that these Google spiders eat. They digest every word on the page and
then report if it’s good, nutritious and valuable.
What happens
then?
The spiders send
out a good reputation of your site, sending more people to visit by boosting
you up in the SERPs. How does
on-site content attract backlinks? On-site
content that has been optimized for SEO has a better chance of ranking high in
Google SERPs for the keywords you’re targeting. Due to that, you’ll be
more visible to other searchers and are naturally in a better position to gain
backlinks and link
building. It’s a bit like,
“if you don’t ask, you don’t get.” Except that, in this case, “ask” is replaced
with “rank.”
However, when we
discuss backlinks, it’s not just those which point from other sites that are
valuable. In fact, your PageRank could see a huge boost when you internally
link to pages hosted elsewhere on your own!
In this instance,
when your PageRank improves, the quality of these internal links do at the same
rate.
So, if you begin
internally linking to pages with great on-site content when your PageRank is at
3, they’ll automatically increase in value when the overall PageRank of your
site hits 5 or higher.
Genius, right?
No comments:
Post a Comment